Self-Congruity and Consumer Green Knowledge on Attitude toward Green Packaging and Purchase Intentions
碩士 === 銘傳大學 === 國際企業學系碩士班 === 105 === Environmental protection is an issue that is becoming more and more important in today’s society, and thus has opened opportunities for businesses to exploit this new trend. Companies have responded in producing products that are more environmentally friendly, a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87146690443313879720 |