The Effects of Social Media Platforms, Product Involvement and Consumer Inertia on Consumer Purchase Intention
碩士 === 銘傳大學 === 國際企業學系碩士班 === 105 === Social Media it is inevitable. Nowadays everything it is related towards those platforms. The aim of this study it is to examine on how Social Media has disrupted the traditional five steps of purchasing decision process (Problem/Need recognition, Information se...
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| Format: | Others |
| Language: | en_US |
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2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17261203854736932931 |