An Empirical Study on the Effect of Word-of-Mouth and Conformity Behavior Toward Customer Satisfication－ Base on Spicy Hot Pot Chain Restaurant in Tainan City Area
碩士 === 康寧大學 === 資訊傳播研究所 === 105 === The focus of this study is originated from the spicy hot pot chain restaurant which operated by the author’s relatives, and most of the branches are located in the historic Tainan City, therefore, leaving apositive and remarkable impression and a good reputation a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qzz6vk |