Study of Transnational Automakers’ Production Networks in ASEAN

• Main Authors: HUNG,TSAN-HSIEN, 洪燦賢
• Other Authors: LEE,CHEN-KUO
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/882sah

碩士 === 嶺東科技大學 === 高階主管企管碩士在職專班 === 105 === Through the emergence of ASEAN Free Trade Area (AFTA), global automakers have become embedded in Southeast Asia, with transnational corporations and strategic alliances between automotive moguls drawing plenty of attention. In light of this, the article intends to conduct an industry analysis of transnational automakers’ deployment and their strategic motives in the ASEAN Four. At the same time, the networks of Japanese, US and European automakers in ASEAN were also analyzed. The research results revealed: (1) Japanese automakers such as Toyota and Mitsubishi have created their production networks in ASEAN in a progressive manner. In other words, it involves vertical specialization in the form of simple technology transfer and horizontal specialization in the form of local component manufacturing plants as well as ASEAN production base in order to enter the global production system. (2) Competition between European/US transnational automakers and Japanese transnational automakers in ASEAN is extremely fierce, but major automakers have established close partnerships with one another through corporate restructuring, strategic alliance and network organization. In particular, strategic alliances have played a crucial role. (3) In terms of production network, force local enterprises to implement equipment, technology upgrade, technical consultation and training via technology transfer/diffusion and localized structure. The aim is to foster the elevation of local technological capabilities. On the other hand, by controlling the outstanding enterprise most likely to implement technology upgrade, the global strategy of significantly increasing the enterprise’s reliance on the transnational company for technology upgrades can be achieved.