The Study of Expected Quality and Perceived Quality Impact Brand Attitude and Consumer Behavior Intention in Low-Cost Carrier Service
碩士 === 龍華科技大學 === 企業管理系碩士班 === 105 === Purpose of this study was to understand the impact of Taiwan visitors when traveling on low-cost carriers in service quality and the quality of cognitive factors on brand attitude and behaviorintentions.In air transport the relevant literature, quality of servi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fuas4q |