Using Technology Acceptance Model to Evaluate the Effects of Zuvio System: A Case of the University in the Northern Taiwan

• Main Authors: Lo, Yi-Fen, 羅懿芬
• Other Authors: Chen, Yuan-Ho
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/vjf963

碩士 === 龍華科技大學 === 企業管理系碩士班 === 105 === In the digital trend, online visualized, interactive and instant tools become more diverse, such as smart phones, mobile devices and instant interactive software. They are the critical medium of highly effective communication and message transmission in digital environment. Since different generations have different thinking and learning models, traditional instruction method no longer matches learning habit of university students in digital generation. It is urgent to reinforce students’ learning outcome by technological measures. By Davis’ (1989) Technology Acceptance Model, this study explores Zuvio instant interactive instruction system introduced in learning activities of university students of digital generation and attempts to probe into the effect on instructional outcome. Research subjects are students of top 2 courses with the most use of Zuvio in the semester of different departments in Lunghwa University of Science and technology. This study conducts measurement of on-site collective questionnaires. There is a total of 335 questionnaires; research findings reveal that Technology Acceptance Model fits the measurement of Zuvio introduced in instructional outcome. Besides, among the variables, effect of “perceived ease of use” on students’ use behavior is the most critical. According to data analysis, means of students’ perceived ease of use toward the system are only between “normal” and “agree”. It means that perceived ease of use of the system should be reinforced. Thus, it should strengthen this aspect and influence students’ use behavior by Technology Acceptance Model in order to enhance instructional effect.