A Study on Continuance Usage and Willingness to Pay for Mobile Games Players
碩士 === 高苑科技大學 === 資訊科技應用研究所 === 105 === This study explored the continuous usage and willingness to pay for mobile games players. We explore the community factor (cross-industry alliance, community interaction), continuous usage factor (continuance usage, customer royalty) and consumer behavior fact...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41243949503258218131 |