The Relationship between Expreience Markeing, Purchase Intention, and Customer Loyalty – Take Home SPA as an Example

碩士 === 國立高雄應用科技大學 === 資訊管理系碩士在職專班 === 105 === Nowadays, consumers are convinced what they have seen, heard, even touched by themselves, and attached great importance to the first feeling. More and more today's consumer groups considered their-own experienced products are worthy more trust. Ther...

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Bibliographic Details
Main Authors: TSENG, HUI-FEN, 曾慧芬
Other Authors: FU, JEN-RUEI
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/8gdg4u