Research army officers States using instant messaging software (LINE) stickers scenario analysis

• Main Authors: Lin,Li-Guo, 林立國
• Other Authors: Chien,Shih-Wen
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/ywjp8s

碩士 === 國立高雄應用科技大學 === 資訊管理系碩士在職專班 === 105 === This study mainly explores the analysis of the influence of the personnel situation of the officers and soldiers in the use of the LINE stickers process, Base on the theory of Consumption Values(Why we buy what we buy), It base on five factors,Which is Functional Value, Social Value, Emotional Value, Epistemic Value and Conditional Value, These factors in the theory of Consumption Values. Explore the influence of the military personnel on the use of the LINE stickers experience and the willingness to use. In this study, we use the questionnaire to analysis the situation of the officers and soldiers. The results show that the functional value and emotional value have a significant positive impact on the experience of the use of the LINE staff of the officers and soldiers, and the functional value, the emotional value and the Conditional Value have significant positive effect on the intention of the military personnel.