The Effect of Brand Image And Perceived Value On Customer Purchase Intentain - Using Smart Mobile Device As Example

• Main Authors: ZHUANG, ZHI-YANG, 莊志揚
• Other Authors: HSIAO,TA-CHENG
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/99587386402728852650

碩士 === 國立高雄應用科技大學 === 財富與稅務管理系碩士在職專班 === 105 === Smartphone-specific nouns were first defined by Microsoft , referring to both mobile phones with simultaneous communication and PDA transactions. However, although the use of smart phones has been quite popular, but there is no standard smart phone definition. The TRI defines smartphones as having an open operating system (such as Symbain, Microsoft Smartphone, Pocket PC Phone Edition, Linux, Palmsource, etc.), and sufficient computing power to allow users Free choice of its application software . The emergence of intelligent devices for human life to lead to a more convenient and convenient areas, and become a living indispensable personal items, with the continuous progress of science and technology, answering calls and newsletters and other functions are the basic equipment, in order to People to further demand, mobile phone to develop a more convenient function, so the derivative structure of the wisdom of mobile devices.