The Relationship among Perceived Green Value, Green Consumer Motivation and Green Purchasing Intention: the Consumers of Handmade Soap

碩士 === 國立高雄應用科技大學 === 企業管理系碩士在職專班 === 105 === As reviewed the related literature, the research among consumers’ purchasing intention, perceived green value and the green consumption motivation is still rare. Also, the research of verification in the green consumer motivation mediating effects is rar...

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Bibliographic Details
Main Authors: Ling-May Kung, 孔令玫
Other Authors: HUANG, YI-CHUN
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/qmh3d6