The Study of the Key Success Factors of Medical Long Term Care Insurance—An Example of LMI Insurance Company

• Main Authors: Ting-Che Chang, 張英哲
• Other Authors: 王來旺
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/574b34

碩士 === 國立高雄應用科技大學 === 工業工程與管理系碩士在職專班 === 105 === Because of Taiwan’s population aging rapidly, the number of long-term care have also been increasing synchronously. In the meantime, population aging and fewer children result in the reduction of the average number of the household as well as the weakening function of the household care. This aggravates the care pressure of individual and the family, which in turn brings social and economic problems. Therefore, aging and fewer children are all the serious problems Taiwan must faced Long-term care service and long-term social insurance legislation had been adopted and the new laws will take effect from June 2017 in Taiwan. But these new long-term laws just provide basic health services. As a result, Taiwanese people can buy commercial long-term care insurance to make up for a deficiency in senior life. In the aging society, the commercial long-term care insurance is taken more seriously in Taiwan. The purpose of this study was the critical success factors of commercial long-term care insurance. To achieve this, this study used a quantitative phase (Analytical Hierarchy Process, AHP). Overall, the results revealed that Taiwanese people have high-demand for insurance benefits and physical long-term care service.