| Summary: | 碩士 === 國立高雄應用科技大學 === 文化創意產業系 === 105 === With the development of the Internet, many start-ups began to market through the Network platform and communicate with fans. Facebook in the global market penetration rate in the Taiwan market ranked first, the most frequent use of Taiwan's Internet community platform, also a new brand marketing self-best tool. In this study, we will work with Myoshin International Enterprise Co., Ltd. in the department store to set up the brand and how to improve the consumer's attention by using the form of the Facebook and the classification of the visual image and the process of issuing the document. Through the literature analysis method to explore the new brand management model and the status of tea brand and tea industry, and summed up the scholars for the Facebook fan page format and the importance of graphic distribution. And then by the focus group method to sort out the most suitable (1) Care posting (2) The introduction of the posting (3) Activity of the posting (4) Knowledge of the posting and visual images classified as (1) Computer graphics (2) Photography (3) Mixture model (Computer graphics +Photography ), the results through the use of participatory analysis in Facebook fan page.
According to the results and the actual operation process, the paper presents the flow chart of the writing of Facebook fan page, and the classification of the text of the study can increase the coverage rate of the fan page by 8%, and the number of the activity of the posting is the highest, and Mixture model (Computer graphics +Photography ) is the highest number of images after the touch. (1) Paying attention to the form of the issue of the sale of brand goods has absolute help (2) Issued a clear classification of the form will help increase the fan touch rate (3) Fan page business, needing long-term and can’t be interrupted, otherwise it is likely to cause the loss of fans. Later, if relevant research areas can refer to the relevant theory proposed in this study, such as FB posting patterns and the published form of classification, as well as the issuance process, as a research basis or reference source.
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