| Summary: | 碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理研究所 === 105 === With the diverse development of hotels, the designed-style hotels are one the types which boom in recent years. This study aims to discuss the factor which hotel managers could focus on and development express their management concept. By talking existing the design hotels chain as the cases; Reach the conclusion by analyzing and inducing the comments from TripAdvisor, Google and Facebook. There are three results in this research: 1st, The visitors’ experience is one of the most important factors. 2nd, Combing localization could bring deeper experience for the visitors. 3rd, Making good use of both innovate software and hardware would create more surprises for the visitor.
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