Exploring the Social Shopping Behavior of Instagram by UTAUT

碩士 === 國立高雄應用科技大學 === 企業管理系 === 105 === In this era of technology explosion, the transformation of the consumer shopping patterns, and the advent of the retailing, its commercial potential is endless. How to grasp this wave of business boom, the subject to maintain a close relationship with consumer...

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Bibliographic Details
Main Authors: LEE, CHIAU CHI, 李巧琪
Other Authors: CHEN,JUNG-FANG
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/2pek49