Study of Difference Between Taiwanese Culture and Vietnamese Culture for Perceived Hazard

• Main Authors: CIOU,PENG-YU, 邱朋俞
• Other Authors: Lu,Jui-Chin
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/f387gt

碩士 === 國立高雄應用科技大學 === 工業工程與管理系 === 105 === Since the 90's economic globalization has been growing rapidly, economic globalization is conducive to the rational allocation of resources and factors of production in the world and to facilitate the global flow of capital and products, but in such a large production efficiency, how effective The use of warning labels and description word in each of the import and export products, so that it will not be because of cultural differences lead to different cognitive and can’t accurately convey the degree of risk of the product, resulting in the use of the product caused by dangerous accidents occur. The aim of this study is to investigate the differences in the perceptions of danger between two different cultural groups. The research method is a questionnaire, in which the experimental questions are presented in the native language. All participants completed three tasks in the following order: warning label rating, item rating and warning label matching with the item. 1. For the warning label level rating task, participants rated the level of hazard ratings from 1 (not extreme) to 9 (extreme) for 12 warning labels. 2. For the items rating task, participants rated 40 items that were randomly selected from the National Electronic Injury Surveillance System (NEISS 2015), and the participants were rated hazard of items and four questions of perceived risk factor for items, They were severity, likelihood of injury, control of the item, and familiarity with the item. The participant were rated from 1 (not very __) to 9 (very ___), and all the participant were instructed to make their responses as quickly as they could. 3. For the matching task, each task will be presented with 12 warning labels to be selected for matching, but the position in the table is random, allowing participant to choose the label that best describes the hazard level. The results present that difference cultural have significant effects on warning labels and matching tasks, but the gender does not affect. In the warning label level rating task, except for labels“Notice”and“ BEWARE”, Taiwanese participants have a lower risk of cognition for labels than those Vietnamese participants. There is no difference between the two cultures in the risk of direct rating items. In the matching task, Taiwanese participants tend to match the lower level of warning labels, but Vietnamese participants match more accurate warning level to the label. The low severity increases the likelihood of a low risk rating relative to moderate risk levels, and high severity and low familiarity factors increase the likelihood of choosing high-risk cognition. Key words: Perceived risk factor, Cultural difference, Warning label.