| Summary: | 碩士 === 國立高雄應用科技大學 === 人力資源發展系碩士班 === 105 === As the progress of time, service industry has become the economic subject of our country, and in recent years the proportion of financial and insurance industry is also growing.The study explores the relationship of emotional exhaustion and work well-being of insurance salesmen in south Taiwan. In addition, the study examines the mediating effect of organizational commitment (affective commitment, continuance commitment, normative commitment) on the relationship of emotional exhaustion and work well-being. The research method includes literature review and survey. The sample of the study was insurance salesmen in south Taiwan. A total of 406 questionnaires were distributed, 356 valid questionnaires returned. The valid return rate is 87.68%. The collected data were analyzed by descriptive statistics, Pearson’s correlation analysis, exploratory factor analysis and hierarchical regression analysis. The results are as follows :
1.Emotional exhaustion has significant negative effect on work well-being.
2.Emotional exhaustion has significant negative effect on affective commitment.
3.Emotional exhaustion has significant negative effect on continuance commitment.
4.Emotional exhaustion has significant negative effect on normative commitment.
5.Affective commitment has significant positive effect on work well-being.
6.Normative commitment has significant positive effect on work well-being.
7.Affective commitment has a mediating effect on the relationship between emotional exhaustion and work well-being.
8.Normative commitment has a mediating effect on the relationship between emotional exhaustion and work well-being.
Key words : Emotional Exhaustion, Organizational Commitment, Work Well-Being, Insurance Sales Representatives
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