| Summary: | 碩士 === 崑山科技大學 === 企業管理研究所 === 105 === The traditional industry not only have led the economy of Taiwan booming over the past years, but also provided a lot of employment opportunities. Hence , the quality of national life was enhanced greatly due to the connection with the world. At that time, quite a lot of traditional industries have become the important link in steadying the employmed market and driving the economy development in Taiwan. However, recently due to the rise of production costs, the unclear tendency of development strategies, the slow-moving of industrial transition, and the constant compressed of profits obtained, the above reasons have caused many traditional industries moving out overseas. Meanwhile, the consumption patterns have also changed quietly which made large retailers grow rapidly and caused traditional retailers disappear slowly in Taiwan. Therefore, it is urgent to upgrade, transition and innovation the traditional industries.
This study takes the supply chain of hard ware wholesale and retail industry being the main research and explores the ways which can make the innovation and transition of this industry in order to break through its business difficulties. The study methods use semi-structured depth of the interview method to collect text data. Interviewees are upstream manufacturers, peers and customers.
After getting a certain saturation point of information, the current business difficulties of hardware wholesale and retail industry are mainly summarized below: (1) products and marketing channels are lack of research, development and innovation; (2) the potential customers change their purchasing habit which limit the development of the physical stores in the market area; (3) the old operators are lack of profession and cognition of the transformation. As a result, according to the interpretation, analysis and discussion of the above interview data collected, the further three main propositions are raised as follows: (1)To build both virtual and physical marketing channels which can step across the region restriction; (2)To extend the production line that makes one stop shopping possible; (3)To adapt the high-tech system, the Radio Frequency Identification (RFID), and to improve the efficiency of inventory control.
Finally, based on the adore interpretation, analysis, and discussion, the specific recommendations toward curret hardware wholesale and retail industry are listed such as the following: (1) to engage actively into transformation, in novation, research and development; (2) to expand marketing channels ; (3) to diversify the products ; (4) to adapt the high-tech system ; (5) to integrate vertically ; (6) to foster professional talents ; (7) to concentrate on the quality of products.
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