| Summary: | 碩士 === 開南大學 === 觀光運輸學院碩士在職專班 === 105 === In recent years the trend of globalization, in addition to manufactures adopt [global research and development, production and marketing business strategies, the importance of international logistics and supply chain management is to highlight, each industry enterprises focus on the business itself at the core of the products, using the outside package way to logistics and supply chain service to the international logistics services.
International logistics industry except providing safe and on time delivery of goods transport services, how to help customers reduce the overall logistics costs, to meet customers demands, to achieve long-term relations of cooperation is quite important. Logistics costs are the large cost of the supply chain, there are some enterprises set up self-directed logistics center, it can adjust according to the requirements of enterprise itself self, also easy to control.
This study Taiwan famous bookstore in Suzhou of China exhibition shops, and in the local set up its own logistics center as the point of view. Discussing the needs of its overseas extension point of logistics support; The research result shows the mainland geopolitical broad, the consumer behavior is changing today, in addition to entity stores shopping that including the department stores, malls,professional path stores and convenient outside stores, dentsu network is more vigorous development. In .Except books import customs clearance in mainland China must import rules, logistics center location is also very important, the storage and preservation of the logistics perfect, transport and distribute between urban and rural, the transport and distribute of urban and the services of information system, all these need to be considered as the whole. In addition to brand marketing, eventually is to improve customers satisfaction and promote business goodwill, to achieve a win-win situation.
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