A Study on Tourist's Destination image, Satisfaction and Behavioral intentions: A Case Study of DongYuanShan National Forest Recreation Area

• Main Authors: CHIU,YEN-YING, 邱彥瑛
• Other Authors: CHEN,HUAN-DUN
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/57kzur

碩士 === 開南大學 === 觀光運輸學院碩士在職專班 === 105 === In recent years, Taiwan as a result of rapid economic growth, improve the living standards of the people, people pay more and more attention to the quality of life, the demand for tourism and leisure and thus increased, natural viewing activities so quite loved by the people, and Taiwan forest area Accounting for 60% of the total Taiwan, gave birth to a variety of natural ecological resources, allowing people to engage in a variety of outdoor recreational activities, so the forest recreation area has become one of the important choice of outdoor activities. The purpose of this research is to explore the relationship between tourists' background, recreational characteristics, destination image, satisfaction and behavioral intentions and variables in the DongYuanShan National Forest Recreation Area. In this research, convenience sampling method was adopted to make questionnaire survey on the tourists of Shoushan National Nature Park. A total of 420 questionnaires was delivered, and 388 valid questionnaires was received. The results show that most of the visitors to the DongYuanShan National Forest Recreation Area are from the northern region. The social background and recreational characteristics of the tourists have significant differences in the destination image, satisfaction and behavior intention. The destination image has a positive effect on the satisfaction, and the destination image has a positive effect on the behavior intention, and the satisfaction has a positive effect on the behavior intention.