| Summary: | 碩士 === 開南大學 === 專案管理研究所 === 103 === In recent years, due to the rapid changes of Taiwanese society, economic development and social patterns change, causing the people of Taiwan to enhance the concept of leisure. Taitung – Chihshang in Taiwan is an important attraction in the East Rift Valley tourist line. Though it have the advantage of congenital geography for tourism industry, how to make the economic benefits of tourism and leisure industry to help local development, which has become a worth exploring issue in the research.
In order to realize the issue we mentioned above deeply, we promote the Taitung – Chihshang’s local development as a target to analysis through Expert Decision Analysis approach. In our research, first, we explore the properties of the leisure industry in Chihshang area. Second, we explore the other successful local leisure industries, such as coffee shop , how to develop private spaces and drive the development of local business by using the limited resources and efficient strategies. Finally, in the multi-criteria decision making (MCDM) approach, we analyzed the company how to make an effective business strategy with the conditions of the local environmental, economic and social structure. Under the business strategy structure, we not only can understand the preference relations of stakeholders but also can evaluate and compare with other cases, which provide the business owner with development strategy of the future business.
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