Talking about the Business Model －Case Study of Medical Endoscopic Capsule

• Main Authors: Hsiang Chen Wang, 項程萬
• Other Authors: LI,TSUNG-YAO
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/20901819435529498306

碩士 === 開南大學 === 商學院碩士班 === 105 === Due to the development of globalization and the rapid transmission of information, to the new industry endless opportunities and hope, but also accompanied by the face of changing challenges and threats; therefore, to obtain a competitive advantage of the new business model must be with the business Environmental and operational resources of the variation and timely and appropriate adjustment. Through the systematic analysis and research, we can observe how the new enterprises in the fierce competition in the market, with the appropriate business model to survive and develop the way, hope through this study to analyze the rigorous business plan in the business model The planning and its reference value. This study mainly adopts the qualitative research, which will be based on the literature, and the systematic analysis of the case plan will be carried out. This study mainly shows that the entrepreneurial team wants to develop "magnetic field traction on the digestive tract endoscopy" Capsule endoscopic small advantages, coupled with the magnetic control technology to achieve a controlled magnetic field traction gastrointestinal endoscopic products, as the application of enterprise fundraising planning. This study summarizes the following conclusions for the contents of the book. First, the enterprise needs shareholder support: the prototype of the product is currently only in the theoretical stage, short-term can not profit, so the original shareholders need sufficient patience and financial resources to support the operation of enterprises. Second, to maintain the stability of R & D team: R & D team is the most important core of the project case, but the R & D team is not the enterprise itself can be completely controlled, Mo cooperation model changes or personnel changes, and change or even dissolution, causing damage to the enterprise The Third, the establishment of low-cost manufacturing technology: This product is in the known academic range, the new process of the original re-combination of the original to complete, so low-cost manufacturing capacity and meet the requirements of the manufacturing environment, The most important competitive core when wrestling. Fourth, adjust the allocation of resources: samples obtained before the approval of TFDA, the management team should be all resources used in sample development, or misuse of resources, will enable enterprises to step by step until the resource depletion. Finally, it is recommended that new entrepreneurs in Taiwan should be more involved in international venture capital and actively participate in the international trade show. In addition to increasing the exposure of their products or professional teams, they can avoid the dilemma caused by the shortcomings of domestic investment environmental regulations and lack of flexibility. At the same time can understand the global industry dynamics and foreign investors to assess the value of the company.