Study of the Word of Mouth effects on the Vietnamese Consumer''s Purchasing Decision in Smartphone Business

Study of the Word of Mouth effects on the Vietnamese Consumer''s Purchasing Decision in Smartphone Business

碩士 === 義守大學 === 管理碩博士班 === 105 === This topic is about examining the value of word of mouth to consumer’s decision and to explore more about the relationship between the word of mouth and market share in the smartphone industry. The essay aims to identify the inspiration of method on the valuation o...

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Bibliographic Details
Main Author:	Thai Thuy Linh
Other Authors:	Heidi Chang
Format:	Others
Language:	en_US
Published:	2017
Online Access:	http://ndltd.ncl.edu.tw/handle/95766422981425801668

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