Social Entrepreneurs'' Characteristics on Establishing of Business Models in Social Enterprises: Taking Green Every Where as an Example

• Main Authors: Ya-Lin Zhuang, 庄雅霖
• Other Authors: PI-Ju Cai
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/akewnx

碩士 === 義守大學 === 企業管理學系 === 105 === With the advancement of time, sacrificing the environment for economic development. Environmental damage caused many issues, but the government doesn’t have ability and resource to solve these issues. Therefore, it can only be solved by social enterprises. The public mission and business revenue of social enterprises are influenced by its characteristics, multifaceted development of social enterprises. This research focuses on social enterprise, explore what qualities of does social entrepreneurs have, and understand how social enterprises establishes business models. This research focuses on case study method, for social entrepreneurs, the social enterprise management, exploration of its holding of social formation of concept and business model. Secondly, to discuss social entrepreneurship in the social effects of corporate innovation and creativity, including innovative opportunity for learning, made of core resources and capabilities, as well as through an innovative combination of resources, so that social enterprises have diversified development to achieve sustainable management of social enterprises. Taking Green Every Where as an example, in-depth interview about business history and personal traits with Zeng Yan xiang, the founder of Taking Green Every Where. Combine scholar literature for social entrepreneurship and the business model of research. According to the results, social entrepreneurs’ traits and entrepreneurs’ traits are similar, but the difference is that the social mission and the spirit of innovation. Social enterprise needs a unique sustainable business models, social business model has five dimensions: social mission, innovation, civic engagement, self-sufficiency and contribute to the community. Social mission will carry out in the process of social enterprise, will be passed on to consumers, employees, partners, social enterprise idea, thus affecting the social business model of social mission, civic engagement, and giving back to the community in three dimensions. Spirit of innovation will affect the business model innovation and self-sufficiency in two dimensions.