The Business Diagnosis of Kitchenware Enterprise - The Case of T Company

• Main Authors: Wan-Yu Tseng, 曾婉渝
• Other Authors: Rocky H.C Lin
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/2p2fd9

碩士 === 義守大學 === 工業管理學系 === 105 === A company manager needs to monitor the business environment continuously and adjusts its business strategic accordingly, however, how and why would the company be adjusted should be based on a thorough understanding of the strength and weakness of the company. Taiwan’s kitchen industry is continuously facing the challenge of economic depression and price competition. T company is one of them, therefore, this study tries to undergo a business diagnosis for T company for the future improvement planning. To know the enemy and to know oneself is the guarantee of non-defeated in a competition, though T company has a history more than thirty years, it would be better to have the crisis awareness in mind for managing a company. This study through the literature review, questionnaire and take an interview with three higher managers of the case company to gather the company’s business information. For business diagnosis purpose, the information includes general management, production management, marketing management, and accounting management. This study found that the case company may have the weaknesses need to be improved and concluded as follows: there has no consensus on the company strategy; no standard on the recruitment and therefore it occurs human resource misallocation; no well-established standard for production management; lower quality control capacity; lack of product development and improvement capacity; and lack of the knowledge of consumer requirement. Finally, this study also suggests possible improvement strategies for the case company.