The Development Trend and Strategic Matrix Analysis of the Global Leading Lithium Battery Enterprises

• Main Authors: TANG, FU-FU, 湯富福
• Other Authors: WU, CHUN-KUANG
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/vpdz75

碩士 === 輔仁大學 === 科技管理學程碩士在職專班 === 105 === The utilization of Lithium battery has closely-related with our daily life, from the consumer electronics, power tools, energy storage products and electric vehicles, when product applications become more complex, which need the manufacturer with higher battery production technology, must be the leading big group of manufacturers who can continue investment in related research for Market demand. This thesis focuses on the development trend of lithium battery industry, study with Japan's Panasonic, Samsung SDI and LG Chem three lithium battery companies as the major research object, to collect the three companies published research report and the major international industry survey report as the basis, to investigate how the three companies create their own technical advantages and become the core competitiveness in the global market, also establish the product standards and successful dominate the market, occupying the top three market share on market development. This thesis analyze by the strategy matrix theory of Dr. Seetoo Dah-Hsian, providing more detailed analysis of logic thinking and direction for the three case companies’s strategic behavior. From the results of research by six dimensions of the theory,the three companies have their own development direction including the advantage of raw materials technology, product types, customers and the development planning, in the application trend of adopting lithium battery as energy storage the relevant products have been became more and more complex, according to the advantage of this three case companies, including the mastered patent technology, resources investment and global market share, they will continue to dominate the lithium battery market in the future. And for industry analysis and strategic planning, this paper will provide relevant information and theoretical framework for research reference.