The inference of music tempo, music style, and film type on user experience for commercial film.

• Main Authors: CHENG, YUNG-CHANG, 鄭永昌
• Other Authors: KAO, YIE-FANG
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/01393629092460606279

碩士 === 輔仁大學 === 企業管理學系管理學碩士在職專班 === 105 === Wildly used in a myriad of reputable brands, “Video Marketing” has become an indispensable key component of deployment strategies in terms of “Content Marketing” in various companies. Video communication is the most frequently way applied throughout social media platforms at current stage. It has even become a tool for branding and promotion, as well as brand favorability on the increase among customers, by the help of netizens’ constant shares and views, having carried out salient network flows. With multidimensional approach, this study probes into impacts of music tempo, music genre and video genre on quality of experience (QoE) and emotion contagion, substantiating further associated impacts on customer experience and satisfaction. In addition, all relevant literature reviews, after collation and elucidation, are employed on the basis of theoretical framework. Through the analytical results, it is proven that both music tempo and music genres consist of a partial impact on quality of experience and emotion contagion, on which video genres reveal, on the contrary, a positive impact, likewise customer experience and satisfaction. This study discovered that video design emphasizes above all on variable selection for video and music genres, even the rest of those galvanized effects can all be efficiently utilized in “Video Marketing”.