| Summary: | 碩士 === 輔仁大學 === 企業管理學系管理學碩士在職專班 === 105 === Crowdfunding makes it possible that one person’s idea, through the pulling of contributions from people with similar beliefs or ideas, grows into a substantial amount of support. This is the power of crowdsourcing. More and more people utilize crowdfunding platforms to achieve their goals, such as initiatives for social benefits, music production, movie making, environmental protection, or launching new products.
This study focuses on how sponsorship for social good can be realized through the internet crowdfunding platform, which represents an alternative way of doing philanthropy leveraging the power of Internet and networking to support projects for social good.
Based on the Theory of Planned Behavior, this study uses survey technique to analyze the technology-assess-related factors affecting the sponsorship behavior in crowdfunding platforms for social good. The study explores how the factors in usability, normative influence, and diecretionarity affect the behavioral intention of sponsorship.
|
|---|
