According to customer loyalty changes made by senses and theater elements, for example the large functional product experiencing event for Brand A
碩士 === 輔仁大學 === 企業管理學系管理學碩士在職專班 === 105 === Abstract: Because of the changes in the economic environment these years, only using service or product to satisfy the customers can’t meet the needs of consumers now. How to let consumers have an unforgettable experience memories has become an important s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05574958764634758457 |