A Study of Strategic Analysis for the Chain Store “Meet Fresh” by Using the Delta Model

碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 105 === Nowadays food and beverage industry is growing rapidly in Taiwan, and most of brands expand their stores through the franchise system. Due to global economic development, limit of domestic market scale and competition with overseas brands, franchise head...

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Bibliographic Details
Main Authors: KUO, PEI-JU, 郭珮如
Other Authors: CHANG, CHAO-CHING
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/fzr6ua