The impact of Social media native advertising elements, Brand attitude and Product Involvement on consumer experience and advertising effect - For example, Facebook advertisement
碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 105 === With the development of network technology, the development of social media is increasingly integrated into people's lives, customers explore the social networking site full of curiosity, and it can also be a more proactive way to receive the information...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ebe792 |