Are You Worried about Personalized Service? An Empirical Study of the Personalization-Privacy Paradox

碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 105 === Many websites today use personalized recommender systems to provide more attractive service to their customers. The conveniences provided by personalized services are often able to make the website more attractive to its users. In order to increase their com...

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Bibliographic Details
Main Authors: LEE, YI-LIN, 李宜霖
Other Authors: KU, YI-CHEN
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/j7dcw9