A Study of Ingredient-Branding in Taiwan’s Functional Fabrics Industry

• Main Authors: WU, YEN-HSENG, 吳燕昇
• Other Authors: LI, JIUNN-GER
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/av934e

碩士 === 輔仁大學 === 織品服裝學系碩士班 === 104 === Ingredient Branding is certain elements of the brand to define as the product brand will be indispensable components and other materials, elements and components developed by the brand. This study established the conclusions and future elements of brand development for Taiwan's functional textile fabrics recommendations are as follows: 1. Case company operated by ingredient brand in line with "Ingredient Branding Strategy Steps" and patent portfolio, and with clothing brands to jointly promote the brand, but still lack a clear long term branding strategy, is still the main cause of SMEs in the resource resulting in restrictions on brand development under limited circumstances. 2. Ingredient Branding needs to establish a sustained and in-depth investment, and long-term brand marketing strategy. 3. The patented technology for the Ingredient Brand of a critical element of brand influence early to avoid bogus competition and have more time to develop the brand. 4. The establishment of Ingredient Brand of Taiwan's textile industry increased competitiveness of positive significance. 5. Case company to establish a process for the industry reference, shorten the learning curve and increases the chance of success. 6. The development of Ingredient Brand in response to the trend of the times to join network marketing platform, combined with big data analysis of consumer behavior, in order to facilitate effective enough to accurately Ingredient Brand.