| Summary: | 碩士 === 輔仁大學 === 品牌與時尚經營管理碩士學位學程 === 105 === Batik has been verified by the UNESCO as Indonesian heritage since October 2009. However, ever since batik has become commercial instead of cultural (Yamashita，2003). Within the batik sector in Indonesia, firms are challenged to model and influence the overall regulating fashion system to promote balance accompanied by richness across economic, social, and ecological systems (Fletcher, 2010: 265) as a whole, in order to preserve batik as the national heritage. Furthermore, batik entrepreneurs need to build value creation from many aspects, i.e. manpower, raw materials, design development, or technology innovations (Pinasti & Adiwayah, 2013). Integrating CSR impacts on firm value creation. CSR would result on positive consequences (Brown & Dacin, 1997) and benefit broader society (Bogart, 2013; Davis, 2005). Integrating CSR in batik business would encourage firms and entrepreneurs to initiate activities to reach several goals, such as preserving the value of batik as the national heritage. CSR is believed to benefit community (Porter & Krammer, 2006) and in the batik sector, artisan community play the biggest role on producing and preserving the heritage of traditional batik.
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