The Implementation of Corporate Social Responsibility in Creating Brand Value: A Case Study of Batik Indonesia
碩士 === 輔仁大學 === 品牌與時尚經營管理碩士學位學程 === 105 === Batik has been verified by the UNESCO as Indonesian heritage since October 2009. However, ever since batik has become commercial instead of cultural (Yamashita，2003). Within the batik sector in Indonesia, firms are challenged to model and influence the ove...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42535187719906263146 |