The Difference Between Taiwanese and French Response in Advertisement Endorsement of Luxury Cosmetic Brand
碩士 === 輔仁大學 === 品牌與時尚經營管理碩士學位學程 === 105 === ABSTRACT More foreign cosmetic brands that enter emerging markets use celebrity endorsement as their marketing technique to arouse the desire of customers to purchase their products. The purpose of this study is to investigate in two different markets (T...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/31277530706525439089 |