The Reconstruction of TV Qualitative Indicators for Taiwanese Drama and a Test of its Reliability and Validity
碩士 === 輔仁大學 === 大眾傳播學研究所碩士班 === 105 === Traditionally, assessment of television viewing behaviors have always been quantitative approach such as rating survey. However, toward of the diverse media environment, rating survey is not enough to test the audiences’ behaviors, and numerous criticisms towa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4rn4ac |