A Study on the Influence Factors of Download Intention for Enterprise-Sponsored Stickers in LINE
碩士 === 輔仁大學 === 大眾傳播學研究所碩士班 === 105 === Since virtual community has rapidly risen in recent years, there are more and more industries are active to manage LINE official account, take LINE as a communication channel between consumers and businesses. They also operate enterprise-sponsored stickers to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40110208498994221761 |