The Effect of Furniture Retailer's Experiential Marketing Strategies, Customer Value and Price Sensitivity on Purchase Intention - An Example of IKEA in China
碩士 === 輔仁大學 === 大眾傳播學研究所碩士班 === 105 === With the impact of online shops and the rising requirement of experiential marketing, the offline shops have already entered the era of experiential economy. What is the actual effect of experiential marketing, and whether different kinds of experiential marke...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2p734g |