A Study on the Relationship between Personality Traits, Conformity and Group Buying for Primary Teachers- A Case Study of New Taipei City
碩士 === 遠東科技大學 === 行銷與流通管理系碩士班 === 105 === According to the statistics of Institute for Information Industry(2015,9), Network buy has become one of Taiwan's important online behavior. 72.5% of internet users in the past three months had to participate in the purchase team. And continue to grow e...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/7458j8 |
| Summary: | 碩士 === 遠東科技大學 === 行銷與流通管理系碩士班 === 105 === According to the statistics of Institute for Information Industry(2015,9), Network buy has become one of Taiwan's important online behavior. 72.5% of internet users in the past three months had to participate in the purchase team. And continue to grow every year. While the primary teachers because of income stability, has always been the envy of everyone career. But also the market's most spending power of the community. As many groups of companies competing to compete for the object. The purpose of this study is to understand the relationship between personality traits, herd behavior and willingness to buy, taking the teachers of Xinbei City as the research object. The questionnaire data were collected using the Likert's five-point scale. Through the statistical method to explore the teacher's five personality traits and herd behavior is a significant relationship between the five personality characteristics of teachers and buy behavior whether there is a significant relationship between the behavior and the relationship between the behavior and buy behavior is significant. The results show that: (1) The personality traits of the primary teachers have a significant influence on the behavior of the public. (2) The personality traits of the primary teachers have a significant influence on the intention to buy. (3) Herd behavior has a significant impact on the intention to buy. The results of this study willprovide follow-up researchers and industry reference.
|
|---|