| Summary: | 碩士 === 遠東科技大學 === 行銷與流通管理系碩士班 === 105 === ‘Maker movement’ has become an international tendency. It emphasizes the combination of DIY(Do-It-Yourself), sharing ideas with the group, and creating unique products. The place where makers make products, is called the ‘maker space’. There are many kinds of maker spaces in Taiwan. Some of them have stable sources of funds, while others have stopped its development because of the fund shortage. It will increase the risk if the sources of funds all depend on foreign investment. Therefore, the goal of formulating marketing planning for Southern Tainan Science Park (3I) maker space is to increase the revenue. This study aims to evaluate the marketing planning for 3I maker space, and consider the effect on priorities by using fuzzy analytical network process (FANP). The questionnaire was designed according to criterions of Environment, Marketing, Operating and 10 sub criterions, and delivered to experts of maker space. The result shows that the highest weight of criterions of 3I maker space is ‘Operating’, ’Marketing’ the second, and ‘Environment’ the last. The first priority on ‘Operating’ is ‘Merchant’, the second is ‘Income’ and the last is ‘Expenditure’. On ‘Marketing’, the ‘Sales channel’ is higher than the ‘Class schedule’. On ‘Environment’, the ‘Location’ is higher than the ‘Equipment’. This study provides operators as the basis of the marketing on maker space to help the marketing planning proceed smoothly and successfully.
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