Research on OEM and OBM in Beverage Industry -A case study of H company

• Main Authors: KUO,CHIEN-CHENG, 郭建成
• Other Authors: LIU,WENG-KUN
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/91008439788207007815

碩士 === 逢甲大學 === 全球運籌經營管理產業碩士專班 === 105 === Since 1966 of the Republic Era, corporations like Coca-Cola, Pepsi coke, Apple Cider jumped into the Taiwanese beverage market one after another. The market was activated by both local and foreign players. Along with the improvement in Taiwanese economics, the demands of beverage has increased over the years. In order to be successful in the market, these players need to develop a new sense of taste, increase advertising, expand channels, and sell spots. In the case of existing capacities, without investing in new factories and equipments, third party manufacturing is the most efficient solution. The subject in this research, H Company, evolved with the “In-House” strategy in 2004 from a sole packaging material manufacturer. Furthermore, it started beverage filling OEM in 2006, made beverage turn-key manufacturing come true. Besides the existing Taiwanese packaging material and beverage OEM business, H Company became more and more globalized in their goal of becaming Asia's largest beverage packaging and OEM group. They not only went deeper into the Chinese market, recently they even strengthened the investment in Southeast Asia. With the growth of ASEAN population and economy, “Southbound” has become their key developing strategy. “Only the best can satisfy the strongest.” This quotes their aggressiveness and enthusiasm, their winning secret is vertical integration. Full-consideration customer services and associates with key customers, which brings long-term coorporations. Their final goal is becoming “Foxconn” of beverage industry. This study explores the H Company’s beverage OEM and brands establishment. After learning from production and investment strategy, how could it create profit from their private brand and OEM business for sustainable Development.