| Summary: | 碩士 === 逢甲大學 === 經營管理碩士在職專班 === 105 === Regarding Taiwan’s economic, there’s over 60% distributed by export trade to Taiwan’s GDP. Industry of Taiwan needs to join worldwide trade show to increase exposure and opportunity to earn more international orders. Taiwan External Trade Development Council, TAITRA, actively integrate members of Industry together and participate in international trade show. Their great contribution makes Taiwan’s excellent performance in foreign trade for decades.
Being in actively participating in international trade show, Taiwan’s company observe various kinds of exhibitions, and learn a lot from foreign exhibitors.
After many exhibitions and observation, they can use these experiences to reduce faults and become their foundation of evolution. The focus of this essay is on Visual Design and Marketing Strategy of International trade show. The range of research will be set in Asian International Food Expo. The sincerely advise would be proposed from experience of foreign exhibitions and exhibitors to TAITRA.
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