| Summary: | 碩士 === 逢甲大學 === 經營管理碩士在職專班 === 105 === Regarding nutrition, eggs can be called “complete nutritious food”. It is a perfect food with rich nutrients, including protein, fat, lecithin, vitamin A, vitamin B group and a variety of minerals in high nutrition and low price. The nutrient of eggs is complete and efficient in daily consumption. This study provides a business model to set up an excellent platform for egg production and strict examination process to reach the goal of integration of production and sales of eggs. This enterprise will establish a franchise system and contract production cooperation model. The egg production system will be provided the standardization of Chinese herbal medicine, probiotics, fermentation products and other excellent dietary formula to enhance the immunity of chickens and focus on animal welfare. The egg production system will create a drug- and antibiotic-free feed formula to produce a “health, fresh, safe” functional health eggs. We will provide consumers with high quality egg in low cholesterol and high antioxidant capacity to provide the health product image. This study provides the operation mode for the quality management of the modern production system in the gradual refinement of the food market to provide people with the stable and high quality eggs. The characteristics of the operating model provided in this study are (1) the isolation in the source of the curtains with negative pressure chicken coop to reach the without drug and antibiotic production goals; (2) a humanitarian welfare production for hens that reduces stress and provides a free and happy laying; (3) TAF certification to detect drugs, antibiotics, heavy metals and other hazardous substances to ensure food safety; and (4) production of eggs with efficient nutrition ratio in low cholesterol and high antioxidant.
Keywords: Functional eggs, Humanitarian welfare production, Production and marketing integration, Agricultural enterprises, Franchise system
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