Brand Strategy for Machinery Industry: Case Study of Company A
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 105 === Abstract Machinery industry is the base of country's industrial development. In the past, it mostly specializes in product manufacturing and less involves in developing brand strategy and marketing experience in Taiwan. The study conducts a case study to e...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17674539176838361520 |