| Summary: | 碩士 === 逢甲大學 === 經營管理碩士在職專班 === 105 === In recent years, Taiwan's catering industry flourished, and the mode of operation gradually show large-scale, complex, chain, diversification, network and other business trends. In order to meet the needs of consumers, the number of new restaurants increased, the use of the restaurant marketing methods and technology management increasingly diversified, more and more intense competition in the catering industry.
And A company from the beginning of the start of the industry continue to thrive, from Taichung City, the first bamboo-themed head office, step by step to gradually expand to the north and south, is still operating a total of five stores, called the largest Taiwan, The most professional live shrimp theme restaurant. To "shrimp" as the basis, to join the Taiwan cuisine and other value of exquisite dishes, a well-known Taiwan's complex restaurant. Expected in the restaurant business services to a new level, for the favorite meals to provide consumers with more innovative services, specializing in the industry.
A company since the cause of business, long-term pro-friendly way to pay attention to the catering services, including food and beverage, customer response problems, pre-dinner, meal, postprandial etiquette are very important, but the current concern is not used Information and communication equipment system, it is also to maintain the simplicity of the traditional operation, but after a year after the grass-roots company A years later, then like the food consumer groups have become more than four or five years old, and in the generation of the occasion, began to worry about The aging of the consumer group, how to put the majority of the younger generation of consumer groups, so that they leave a deep impression on the restaurant dining, is the most important thing.
It is expected that, through the expansion of the consumer age domain, the performance will be able to continue to move on. By means of mobile devices, other brands of A company will be able to respond and forecast the needs of consumers so that the data will be spoken. In charge of the meeting when the important reference to a more rapid combination of A company goals and consumer demand to measure its focus, so that A company grows more, but also led by A company to cooperate in many small and medium-sized agricultural and fishery suppliers can Grow, we all have money to make money.
The innovative marketing content of the mobile device is mainly based on the needs of consumers, through the use of mobile devices and mobile devices to connect APP and platform, so that these external relations due to the wisdom of APP links, resulting in consumer and catering industry corresponding to different services, So that the food and beverage services and consumer services can have a more direct and efficient interaction, as the main push to promote the idea.
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