The Analysis of Encoder Industry in Taiwan: A Case Study of E Company

• Main Authors: WANG, QI-ZHONG, 王啟忠
• Other Authors: LIN, FENG-JYH
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/11146136036206323209

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 105 === As the increasing application of robots and the fast development of modern industry, people expect to have the high performance of robots. The core components of the robot include the robot body, reducer, encoder and so on. However, the core technologies with patent protection are from advanced countries. The barrier of entry is very high. There is no firms in Taiwan capable to mass production. Among these, encoder is the key player to help industrial development and upgrading. The applications of encoder cover servo motors, machine arm, CNC machine tools as well as the smart motor developed by the advanced countries. E company with more than 25 years emphasizes on “innovation and core technology”. Its major application is the controller and encoder of industrial computer. The competency of E company is from its ability to design the combination of optical, electronic, and vacuum glass coating. In this study, we use the company E as an example to demonstrate the strategy of company E.