A Study of Horizontal Alliances for Screen Printing Industry – A Case of the Packing Industry

• Main Authors: CHEN,CHENG-HSIN, 陳政欣
• Other Authors: HO,CHING-WEI
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/19376314336583853415

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 105 === Abstract There are more competition between industries, market and companies. It is not easy to maintain competitive advantages and create values. Alliance between industries and companies will help for the competition. We study the horizontal sales alliances and synergy between screen printing industry and other industries. Printing and screen printing industry play the role to support other industries and their products. The study try to find a solution for the company of screen printing industry to create more value from industries alliance. This study finds out that the alliance between these two different industries will help to provide the product to the end customer more flexible with short time. It shorten the time in communication and save the effort to meet the request of the customers. Finally, it helps to create competitiveness and values of the alliance. Key word：Screen printing、horizontal alliance、competitive advantage