A Marketing Strategic Analysis of the Traditional Snack Industry

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 105 === Traditional snack industry in the market many well-known and have a certain history of the brand according to the party. In the overall economic environment is poor, consumers reduce the situation of non-essential expenses, the market shrinking and facing stron...

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Bibliographic Details
Main Authors: CHANG,CHE-CHENG, 張哲誠
Other Authors: CHENG,MENG-YU
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/39588992451483544583