A Marketing Strategic Analysis of the Traditional Snack Industry

• Main Authors: CHANG,CHE-CHENG, 張哲誠
• Other Authors: CHENG,MENG-YU
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/39588992451483544583

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 105 === Traditional snack industry in the market many well-known and have a certain history of the brand according to the party. In the overall economic environment is poor, consumers reduce the situation of non-essential expenses, the market shrinking and facing strong competition, the market new entrants how to play its advantages, to create product differentiation. Product visibility depends on the marketing strategy and the overall brand image of the establishment of the traditional snack industry due to management managers are mostly technical background, the lack of marketing strategies and e system import. In this study, through the depth of the study of the object and the food industry success stories and SWOT analysis and analysis of five forces to understand the object in the industry how to successfully with the case to understand their own advantages and disadvantages, the development of the enterprise for the marketing and management policy.